Subaru and AAAS to Bring Award-Winning Science Books to Students Yet Again


For the last five years, Subaru of America Inc. has been partnering with the American Association for the Advancement of Science to sponsor an education initiative that brings award-winning science books to classrooms across the U.S.


Recently, Subaru has announced that yet again, Subaru retailers nationwide will team-up with AAAS’s 120,000 members to give kids in every corner of the country access to quality educational materials. The Subaru Loves Learning initiative goes hand in hand with the Subaru Love Promise concept, and has donated over 187,000 science books alongside AAAS since 2015.


This year, over 500 U.S. Subaru dealerships will join forces to donate high-quality textbooks to local students from kindergarten to high school. Each donated book will be carefully selected from the finalists of the AAAS/Subaru SB&F Prize for Excellence in Science Books contest. This year, the award focused on the importance of engaging science writing and illustration for young readers. 


Currently, more than 80 percent of the fastest growing American jobs are science-related. At the same time, less than 40 percent of students are considered to be appropriately educated in science fields. With the recent explosion of science, technology, engineering, and mathematics (STEM) careers expected to continue in the U.S., Subaru and AAAS aims to directly address the problem.


According to Alan Bethke, Subaru of America’s Vice President of Marketing. This initiative aligns perfectly with Subaru ideals. 


“A love of learning, rooted in the disciplines of science, engineering and innovation, is a fundamental element of our Subaru Love Pomise,” says Bethke. “This year, we hope our partnership with AAAS continues to bring the joy of learning to students everywhere.”


To have a book donated in your name, you can visit any participating Subaru retailer throughout the month of August. You can even submit a personalized note on a bookmark to be placed inside each donated book.


To learn more about the Subaru Loves Learning initiative and to find out why Haldeman Subaru is a recognized recipient of 2019 Subaru Love Promise Customer Commitment Award, stop in today!
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