Subaru Receives “Most Trusted Brand” Recognition For Fifth Consecutive Year in Kelley Blue Book’s Brand Image Awards


Subaru has a tradition of instilling trust and loyalty among it’s drivers. Maybe it’s how much they give back, or maybe it’s something about the love promise, but Subaru is a trusted brand. Kelley Blue Book recognizes this too, and that’s why for the fifth year straight KBB has awarded Subaru as the Most Trusted Brand.


This win marks an impressive five year streak that recognizes Subaru’;s outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.


“We are honored and grateful to receive this award for the fifth year in a row,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Our mission is to make safe and reliable vehicles that can stand the test of time, but to also support initiatives and causes that matter to our owners and retailers through the Subaru Love Promise. We believe that our efforts to be more than a car company play a large part in our continued recognition as Most Trusted Brand.”


Consumer perception data from Kelley Blue Book Strategic Insights’ Brand Watch™ study are the basis for the Brand Image Awards/ Brand Watch is an online brand and model perception tracking study that taps into 12,000+ new-vehicle shpp[ers annually. The study proves a comprehensive insight into how shoppers perceive important factors driving their buying decisions and it captures brand/model familiarity and loyalty among these shoppers.


Subaru will continue to strive for consistency and trust with its expanding portfolio of vehicles.

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