Loving The Environment


Subaru loves the environment, so to show the love, throughout the month of September Subaru helped out and organized several environmentally focused events. Subaru has honored its continued partnership with TerraCycle for this on-going mission, and teamed up with their retailers, employees, partners, owners, and ambassadors, supporting clean-up efforts in San Francisco, Boulder County, Colorado, and Yosemite National Park.


TerraCycle and Subaru came together to develop The Subaru Loves the Earth TerraCycle Zero Waste Box Collection program in 2018. This program encourages customers, employees, and community partners to recycle waste that would otherwise head to the landfill. These items include snack wrappers, plastic straws, and coffee and tea pods, among other items.

These waste collections are then transformed and repurposed into useful, high-quality products such as playground material or park benches. Since the program launched in April 2018, the collaboration reached a new milestone as the project prevented more than two million pieces of material from landing in local landfills.


“At Subaru, we feel it is our duty to give back and protect the Earth, and these milestones we’ve reached with TerraCycle, along with national and local partners, reflect our ongoing commitment to care for our planet,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “We are continually humbled by the efforts our retailers, customers and partners make to further our mission and help preserve the majesty and beauty of our environment.”


On September 7, 2019, the Subaru of American San Francisco Zone team joined efforts with the San Francisco Park Alliance for the Candlestick Point Clean-Up Event. With a combined total of 120 volunteer hours, the Subaru team and San Francisco Park Alliance removed invasive species as well as worked to preserve the park’s coastline.

The volunteer-force collected two five-gallon buckets of micro trash and removed 6,000 pounds of ice plants and mustard plants, both are invasive species that caused the erosion of the park’s terrain and coastline. To finish up, the team of volunteers spread mulch to fertilize and cultivate native species. All of the plants that were removed were composted.


For National CleanUp Day, on September 21st, Subaru teamed up with POWDR, a ski resort partner and legacy adventure lifestyle company, to pilot a clean-up event at Eldora Mountain Resort in Boulder County, Colorado. With over 200 volunteers, the clean-up team collected 4,000 pounds of waste, including scrap metal and plastic. Almost two-thirds of the waste collected was able to be recycled.


Subaru and participating local retailers sent volunteers to Yosemite National Park for the largest national park clean-up event in the United States, the Yosemite Facelift. The clean-up event ran from September 24-29th and included thousands of volunteers. Together, they collected 15,929 pounds of waste! 80% of the waste collected from the event was able to be recycled. Volunteers also joined together to remove graffiti and perform an in-water river clean-up.


Through September’s clean-up events, Subaru retailers, employees, partners, owners, and ambassadors collected over 25,000 pounds of material. Want to see how you can help? Stop in to Haldeman Subaru today!

Categories: News