In the brutally cold winter months, it’s a time for people to come together to share support and help those in need, and this January, that’s exactly what Subaru is doing by partnering with Operation Warm through its Subaru Loves to Help Initiative.
Operation Warm is a national nonprofit that has been providing brand-new, high-quality coats and shoes for children in urgent need for over 25 years, transforming lives and making a lasting impact on communities nationwide. There are millions of people across America that are experiencing homelessness, and during the winter their situation and their needs become more dire than ever. “For too many children, going without a coat, shoes, or even socks can mean the difference between going to school, participating in activities, and feeling confident in themselves,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “By pairing our own commitment to be ‘More Than a Car Company,’ with Operation Warm’s mission of being ‘More Than a Coat’ we’re providing children in urgent need with the opportunity to select and own the brand-new necessities they deserve.”
In the first year of this partnership, Subaru plans to spread Operation Warm’s reach and initiative by reaching out through its dealerships and retailers to host donation events with shelters and support agencies on a local level, providing more than 150,000 children with the essential clothing they need to thrive. These gifting and drop-off events will allow children in need to personal select their new pieces of clothing, not only helping them to survive the winter months, but supporting their mental and emotional well-being as well.
“Coats, shoes, and socks provide so much more than just physical warmth, and programs like this are giving kids in urgent need the relief and confidence to socialize and succeed,” said Grace Sica, Executive Director of Operation Warm. “Teaming up with Subaru, who clearly shares our values of community connection, allows us to bring warmth and confidence to even more children around the country than ever before.”
This partnership has made SUbaru the largest automotive supporter of Operation Warm. By the end of this campaign, Subaru will have helped more than 750,000 children and adults in urgent need.
If you’re interested in learning more about Subaru’s new initiatives and charitable efforts, you can continue to read the latest news on our blog here at Haldeman Subaru in Hamilton, NJ!
Categories:
News
