Haldeman Subaru Military Incentive Program

At Haldeman Subaru, we are proud to support those who fight or have fought for this country each and every day. That's why our dealership is a proud participant in the Subaru Military Discount Program.

As a thank you to both active-duty and reserve members of the U.S. Military, Subaru is offering an additional $500 discount on top of our always low-prices and any other regional incentives or vehicle specials.


Subaru always goes above and beyond to show our love, and our respect for American armed service members is no exception to that rule.

We support our country's service members on and off the road with the Subaru Military Discount Program and are proud to provide a special discount to active-duty and reserve members of the six branches of the United States Military as well as the National Guard. Eligible branches include:

  • Air Force
  • Army
  • Coast Guard
  • Marines
  • Navy
  • Space Force

This Discount Program is also available to veterans and retirees within 12 months of your date of separation from the military. It is also available to a spouse or domestic partner of an eligible participant residing in the same household.


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How Does It Work

Once you negotiate your best price with a Subaru retailer, you'll receive an additional discount of $500. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase.

For complete program details and eligibility information, please contact your local participating Subaru retailer or you can contact the VIP Program Headquarters at Subaru of America at:

Email: vipprogram@subaru.com
Phone: 1-800-VIP-0933


Documentation Required to Access Program Benefits

  • Department of Defense correspondence attesting to Duty Status

Because words aren't the only way Subaru thanks you for your service.

Love.  It's what makes Subaru, Subaru.


Limited time offer subject to change without notice. Valid in the U.S. only, except Hawaii. Terms and conditions apply. Prior sales excluded. $500.00 Military Discount rebate is eligible for new Subaru models only. Certain models may be excluded. May not be combined with all Subaru incentives.

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