This automobile warrior is almost unstoppable! Subaru is riding high and mighty with its terrific sales in 2015. It enjoyed a brilliant year and will be looking forward to see how 2016 turns out.
Their record sales are because of 2016 Forester, 2016 WRX STI, 2016 Outback, 2016 Crosstrek, and 2016 WRX. They were getting sold like hotcakes as if those hotcakes came with syrup even, which led to increase of about 13.4% from the previous year sales. This is the eighth year of Subaru where its sales have increased over previous year. It also is the seventh year in which Subaru has made a sales record.
The Subaru Legacy
Various reasons are given for Subaru’s popularity among buyers. One of them is the all-weather capability of Subaru’s Forester, Outback, Crosstrek, etc. Almost all Subaru cars have the all-wheel drive and their AWD system does not let the fuel efficiency drop. Also Subaru is considered a brand with high residual value. It has been awarded IIHS Top Safety Picks for 8 consecutive years. Their eyesight system has led to such magnificent safety standards.
Subaru WRX STI and WRX
The Subaru WRX/STI performance sedan ranks among the top cars to be sold last year. US, Canada, and Australia have set record sales since past few years. US is the number one market for Subaru. The WRX has 2.0 liter turbocharged engine. The output is 268 hp and it features sport suspensions. The WRX STI has a 305 hp. The engine is 2.5 liter turbocharged engine. It is an all-weather car.
Subaru Outback
Out of every four Subaru’s sold, one is an Outback. Outback provides huge storage space in the back. The interior is made of better quality in the 2015 model. Also it had seat cushioned airbags which are a first of its kind in a Subaru. It has a 2.5 litre engine that gives output of 175 horsepower. It’s very solid on rough roads and is also known for its fuel economy. The working active population is using these multipurpose vehicles for weekends for recreation as well as for daily drives.
They are not much to look at but they are very practical.
Subaru Forester
The Forester, a medium sized SUV, is rated ahead of its rivals like Toyota RAV4, Honda CR-V, and Mazda CX-5. The Forester has more spacious interior and there was an overhaul of the exterior. It has a 2.0 liter turbocharged Boxer engine in it which gives out 250 horsepower. The direct injection system helps improve performance and fuel economy. Forester has also been preferred for its safety and tow capacity.
Mothers and grandmothers of all stripes like the Forester. It is safe to drive and has plenty of room to put things.
The Road Ahead
Subaru can break more records and sell more cars, but it does not have enough production capacity to cater to the requests. Subaru is said to have outperformed its own projections. Analysts have attributed success of Subaru owing to its exterior styling, loyal customers, good word to mouth publicity, and a solid brand image.
Jeff Walters, senior vice president of sales says, “We have the right product line-up, strong marketing and a superior retailer network providing us with a solid foundation for future growth.” Its car line-up has given it a great opportunity to take hold of 2016 and launch its 2017 Impreza so as to take advantage of people’s preference to the brand.
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