Subaru is growing at a pace faster than all the other carmakers and a lot of their new customers are Honda and Toyota owners who are trading their vehicles in. This is called conquering and Subaru is certainly doing it more effectively than all the other Japanese brands. They are luring more and more Honda and Toyota owners their way and these people seem to be very happy with their decision. They are driving away with a Subaru and not looking back.
Most of these buyers are trading in for the 2016 Subaru Outback, Forester, Impreza or Crosstrek, the four bestselling vehicles of the brand. There are three main reasons why this is happening. Let's take a look at each of them:
Safety record
Reports show that one of the biggest draws for customers towards Subaru is their excellent safety record which is one of the best in the industry. They have been awarded the top safety pick from IIHS for eight years in a row on all of their vehicles. How many mothers care about safety? Probably all of them, right?
EyeSight is one of the main reasons why they get all these awards. EyeSight is the first system that used stereo cameras for detecting objects like pedestrians, vehicles, and cyclists. Some of the other features available with this technology include pre-collision braking control and adaptive cruise control. They have improved their EyeSight technology over the years so that safety performance of their vehicles stays ahead of the competition.
Residual value
The next reason why more car owners are moving to Subaru is because of the high residual value they offer. The brand manages to retain value better than other car manufacturers in the United States. They were named the best mainstream brand for 2016 by ALG. They also managed to win five other awards from ALG.
Subaru cars do not deteriorate well (that is a good thing!). They are built to last. They are made with such acumen their price only diminishes a little as the years go by. They may not be as good as an investment in gold but they are close to it.
Symmetrical AWD
Another reason why owners are going for Subaru is because of their all-weather driving capabilities. They created a niche market for themselves with their AWD vehicles like the Outback, Forester, Impreza, and Crosstrek. All of their cars have the AWD as a standard feature except for the BRZ which is a rear wheel drive. Their AWD system does not sacrifice in terms of fuel economy like most of the other SUVs that are available in the market. This is a huge plus point when compared to other AWD models in the market.
Rally Ready
Another reason why the fans love Subaru is that their car comes ready for rally racing. This is particularly true for the WRX STI model which also participates in the prestigious event. This helps the fans get a kick out of their car making them all the more desirable over a traditional Toyota or a Honda. Race cars fanatics love their Subaru and swear by their off road capabilities, even under extreme conditions such as snow or dirt roads, making them an ideal choice for the fans.
The 2016 Subaru Outback, Forester, Impreza, WRX, and Crosstrek AWD vehicles are leading the way in terms of standout sales figures. They are getting more and more Honda and Toyota owners to trade in their cars as compared to the other brands. These customers are satisfied since they know what they want and they are getting it from Subaru.
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