Subaru of America, Inc. and its extensive network of retailers were recently proud to announce that, through the 2021 Subaru Share the Love Event, the auto company and its stores donated a combined $24.9 million to charities. $18.8 million was donated specifically by Subaru of America, and an impressive $6.1 million was given by Subaru retailers. Including all 14 years of the Subaru Share the Love Event, the program has donated more than $227 million to national and local charities that improve the lives of the Subaru community throughout the United States.
"Each year, we are humbled by how the Subaru community shows love and care for those in need," said Thomas J. Doll, President and CEO, Subaru of America, Inc. "We thank our retailers and customers for making this event an incredible success and for helping us donate more than $227 million since 2008 to charities that matter to our community."
Taking place from mid-November through the end of the 2021, Subaru donated $250 to the customer's choice of charities for every new Subaru vehicle sold or leased at qualifying Subaru retailers across the country. Importantly, Subaru retailers offered their own 'per vehicle sold' donations. National charity partners, the American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels America, and the National Park Foundation were given almost $7.5 million of the donations. Participating Subaru retailers nationwide chose 797 hometown charities they preferred with their local communities, and these causes received $17.5 million.
Starting the Subaru Share the Love Event in November 2021, the automaker hosted its largest single-day volunteer activation ever with over 600 Subaru volunteers – 350 at Subaru headquarters and the remaining at field offices across the U.S. – who collaborated on several projects for community nonprofits. The projects benefitted families, children and senior citizens facing food insecurity, pediatric hospital patients and their families, and environmental nonprofits focused on increasing access to nature. The volunteer event totaled nearly 2,400 donations to 14 nonprofits across the country.
