Once again, it’s time for Subaru’s annual mountain tour, Subaru WinterFest, the premier winter playground for music enthusiasts, winter sports fans, and dog lovers alike! Presented in collaboration with adventure lifestyle company and Subaru partner POWDR, WinterFest will be taking place at six mountain destinations across the U.S. this winter.
“WinterFest is one of our most highly anticipated events of the year, and we look forward to bringing the experience to some of the coolest mountain locations again this winter,” said Alan Bethke, Senior Vice President, Marketing at Subaru of America, Inc. “For anyone seeking adventure, entertainment, and an opportunity to give back to charitable causes, WinterFest is the perfect combination to meet these priorities.”
Headlining artists this year include Grace Potter, The National Parks, The Travelin’ McCourys, Ashes to Amber, Shadowgrass, Into the Fog and more, performing during this season’s tour along with accompanying supporting acts.
“We're thrilled to join forces once again with Subaru for the WinterFest series, promising attendees an unforgettable event this season,” said Meghan Matschke, Vice President of Partnerships at POWDR. “With an impressive lineup of musicians, activations with leading outdoor brands, and a deep commitment to the community, excitement is at an all-time high. Get ready to carve unforgettable memories with us on the slopes!”
Subaru’s commitment to being “More Than Just a Car Company” calls for the festival to be an opportunity to give back, so WinterFest visitors who fill out a lead form will have the opportunity to select a non-profit charity partner for Subaru to donate $5 on their behalf, up to $10,000 per charity throughout the tour. Wasatch Backcountry Rescue, SheJumps, and Operation Warm will be among the organizations. Additionally, Subaru and POWDR have a combined community investment fund to support environmental and community projects.
This year's WinterFest will feature the return of the Americana-inspired Harman Kardon Warming Hut, giving visitors a chance to experience the brand's newest portable Bluetooth devices in a cozy setting. Attendees can also see the newest products from brands like Thule, Nordica, 100%, Mammut, Luno, and Dynamic Wax, plus Wilderdog for their furry friends. Leave No Trace will have experts available to educate visitors on outdoor conservation. Free coffee from Alpine Start, craft hot cocoa served in YETI mugs, and Kate's Real Food organic energy snacks will be available at the Wilderness Cafe in the morning while supplies last, and each stop will have a Solo Stove Hangout Zone where visitors can toast marshmallows for afternoon s'mores and warm up by the fire. Daily giveaways of fantastic products from Subaru’s partners will also take place.
Select Subaru Winterfest events will offer unique "on-mountain" experiences, private music performances, VIP parking privileges, and exclusive gifts, subject to availability as special rewards for a few lucky Subaru owners. You can visit Subaru online to learn more.
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