Subaru of America is gearing up to make a big splash at the 2025 Overland Expo® as the event's title sponsor, bringing its signature adventure-ready spirit to one of the premier outdoor travel gatherings of the year. The Overland Expo will showcase Subaru's latest adventure models, including the 2025 Subaru Forester Hybrid, and the rugged Wilderness editions of the Subaru Outback, Crosstrek, and Forester, which are designed for outdoor enthusiasts who crave exploration.
As the title sponsor, Subaru’s presence at the Overland Expo will be a must-visit destination for attendees. The Subaru exhibit promises to offer a dynamic experience, with curated workshops on topics like off-roading, pet safety, camp setup, and route planning. Visitors will also have the chance to connect with fellow Subaru owners, explore vehicle customization options, and learn from experts in outdoor adventure. Adding to the excitement, Subaru will host live recordings of the popular Subie & You Podcast, where fans can listen in and share their own Subaru stories.
For Subaru, the Overland Expo is an opportunity to showcase what makes their vehicles stand out as affordable off-road and adventure vehicles. "We are all-in on off-road adventure, and excited to join the thousands of Subaru owners making their way to Overland Expo, a destination event for outdoor enthusiasts," said Alan Bethke, Senior Vice President of Marketing at Subaru of America. "With our unique onsite experiences, Subaru is ready to amplify our customers’ stories and show our appreciation for their dedication to our brand."
In addition to showcasing its vehicles, Subaru is bringing its commitment to community and sustainability to the event. As part of their More Than a Car Company® initiative, Subaru will partner with local shelters to host pet adoptions at each Overland Expo stop. Subaru will also offer workshops on pet travel safety, provide complimentary dog treats, and set up pet water stations to help ensure a comfortable experience for furry friends. These efforts support the Subaru Loves Pets® initiative, highlighting the automaker's focus on responsible pet ownership and animal welfare.
The 2025 Overland Expo series will take place at several locations across the country, including Costa Mesa, CA (March 15-16), Flagstaff, AZ (May 16-18), Redmond, OR (June 27-29), Loveland, CO (August 22-24), and Arrington, VA (October 3-5). Subaru fans attending the event will also have the chance to enjoy exclusive perks, such as a complimentary evening reception and an invitation to Camp Wilderness, a Subaru owner-only camping area offering food, beverages, and yoga classes.
For adventure lovers and Subaru enthusiasts alike, the 2025 Overland Expo promises to be an exciting opportunity to experience the latest in outdoor travel and off-roading. Whether you're a seasoned explorer or a new one, Subaru is ready to take your outdoor adventures to the next level!
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