At Haldeman Subaru in Robbinsville, NJ, safety isn’t just part of our package—it’s a promise. A recent survey conducted by the Insurance Institute for Highway Safety (IIHS) reinforces just how much Subaru drivers value this commitment, particularly when it comes to the DriverFocus® Driver Monitoring System.
What the Study Revealed
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Nearly 9 out of 10 Subaru owners with DriverFocus® reported using it most or every time they drive.
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70% of those surveyed said they want to have the system again in their next vehicle.
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Other impressive stats:
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64% agree that DriverFocus® makes them safer behind the wheel.
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63% say it helps them avoid distractions like fiddling with navigation, radio, or climate controls.
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How the Tech Works
DriverFocus® pairs a driver-facing camera with infrared sensors to monitor eye movement and attentiveness. When it detects distraction or drowsiness, it sends visual and auditory alerts to bring your focus back—not just a warning, but a considerate nudge. If drowsiness is suspected, the system even lowers media volume to make sure you hear the alert clearly.
Developed alongside Subaru’s renowned EyeSight® system, this tech extends safety to all driving scenarios—especially when you aren’t relying on partial automation.
Real Impact on Real Roads
More than 715,000 Subarus equipped with DriverFocus® have been sold since its 2019 debut, across models like Outback, Forester, WRX, Legacy, Crosstrek, Ascent, and Solterra. Given that distraction and drowsiness were factors in almost 4,000 fatal crashes in the U.S. in 2023, this level of driver engagement is especially encouraging.
Not Perfect—but Still Worth It
About 4% of users turned the system off, mainly due to alerts they found annoying or overly frequent. Interestingly, many of their perceived “false alarms”—like warnings while changing lanes—were simply a reminder that even seemingly harmless actions can pull our attention away. As IIHS researchers suggest, clearer explanations and perhaps gentler, customizable alerts could make the system even better.
Why This Matters for Our Drivers
At Haldeman Subaru, we know that your car isn’t just a ride—it’s the heart of your daily journey. That’s why we offer models equipped with DriverFocus® across our lineup—it’s safety that works when you’re not even thinking about it.
Whether you're commuting to Robbinsville, heading out for weekend adventures, or doing school runs, this tech helps reduce risk in those split-second moments where attention might drift. And if you're interested in a test drive, we’d love to show—and let you experience—how DriverFocus® integrates with Subaru’s overall safety vision. Find your new Subaru at Haldeman Subaru today.
