The Subaru Ascent continues to prove why it's a favorite among growing families. Subaru recently announced that the Subaru Ascent earned the highest ranking in the Upper Midsize SUV category in the 2026 J.D. Power U.S. Initial Quality Study (IQS). This recognition highlights the Ascent's exceptional build quality, thoughtful design, and dependable performance, giving drivers even more confidence when choosing their next family SUV.
If you're looking for a capable three-row SUV near Robbinsville, NJ, Haldeman Subaru is proud to offer the award-winning Subaru Ascent.
Recognized for Outstanding Initial Quality
The J.D. Power U.S. Initial Quality Study is one of the automotive industry's most respected benchmarks for vehicle quality. Now in its 40th year, the study measures the ownership experience of new vehicle buyers during the first 90 days after purchase or lease.
More than 78,000 new-vehicle owners participated in the 2026 study, answering hundreds of questions covering important aspects of vehicle ownership. Categories include infotainment systems, driver assistance technology, interior features, powertrain performance, and overall craftsmanship.
Earning the top spot in the Upper Midsize SUV segment demonstrates that the Subaru Ascent delivers a positive ownership experience right from the start.
Built for Families with Comfort and Capability
The Subaru Ascent combines spacious seating, modern technology, and all-weather capability into one versatile SUV. Whether you're commuting around Robbinsville, taking road trips, or transporting the entire family, the Ascent is designed to handle it all with confidence.
Every new Subaru Ascent comes standard with:
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Subaru Symmetrical All-Wheel Drive
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A 260-horsepower turbocharged SUBARU BOXER® engine
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EyeSight® Driver Assist Technology
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An 11.6-inch high-resolution Subaru Multimedia touchscreen
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Wireless Apple CarPlay® and Android Auto™ compatibility
The Ascent is available with both seven- and eight-passenger seating configurations, making it easy to choose the layout that best fits your family's needs. Buyers can also select from Premium, Limited, Limited Bronze Edition, Touring, and Onyx Edition Touring trim levels, providing a wide range of luxury, technology, and convenience features.
Award-Winning Safety Comes Standard
Quality is only part of the story. The Subaru Ascent also continues to be recognized for its outstanding safety performance.
Earlier this year, the 2026 Subaru Ascent received an IIHS TOP SAFETY PICK+ award, marking the ninth consecutive year the model has earned a TOP SAFETY PICK distinction or higher from the Insurance Institute for Highway Safety.
With advanced driver-assist technologies, a strong safety structure, and Subaru's commitment to protecting drivers and passengers, the Ascent provides peace of mind on every journey.
Subaru Continues to Impress
The Ascent's category win reflects Subaru's continued commitment to building vehicles owners can trust. In the 2026 J.D. Power Initial Quality Study, Subaru improved its overall standing by four positions compared to the previous year, finishing fifth among all mass-market automotive brands.
This achievement reinforces Subaru's reputation for producing vehicles that combine long-term reliability, advanced safety features, and exceptional value for everyday drivers.
Explore the Award-Winning Subaru Ascent at Haldeman Subaru
If you're shopping for a spacious, dependable SUV that has earned recognition for both quality and safety, the Subaru Ascent deserves a closer look. At Haldeman Subaru in Robbinsville, NJ, our team is here to help you explore every trim level, compare features, and find the right Ascent for your lifestyle.
Visit Haldeman Subaru today to learn more about the award-winning Subaru Ascent, schedule a test drive, and discover why so many families continue to choose Subaru for every adventure.
