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Subaru Celebrates 30 Years of STI


Even in the first six months, 2018 has been a strong year for Subaru. Excellent sales have pushed the company into the new year. However, Subaru has more to celebrate. In addition to sales, the company has celebrated a very important anniversary; 30 years of the STI.

Subaru Tecnica International, commonly shortened as STI, was founded on April 2, 1988 as the motorsports subsidiary of Subaru Corporation. STI started small, and has since grown to encompass vehicles that have brought home championships and world records.

When someone talks about a Subaru STI, likely the first vehicle to come to mind…

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Subaru Announces First-Ever Plug-In Hybrid Vehicle


2018 has been a big year for Subaru, with the company unveiling new vehicles to align with the evolving demands of automotive customers. With hybrid vehicles become more popular as drivers seek environmentally-friendly models with increased fuel efficiency, Subaru announced its first plug-in hybrid vehicle in mid-May: the 2019 Subaru Crosstrek Hybrid.


With the release of the hybrid model, Subaru has piggybacked on the success of the traditional Crosstrek, which is currently its third best-selling vehicle.


The Crosstrek Hybrid has all the capabilities of the traditional Crosstrek, but with improved fuel efficiency, according to a statement. The hybrid model can…

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A Look At The 2019 Subaru Ascent


Subaru traveled into uncharted territory with the development of the 2019 Subaru Ascent, a three-row SUV that marks the company’s largest vehicle ever. While the company ventured into new realm with the release of the Subaru Ascent, they haven’t strayed from their commitment to safety and durability.


Family Features


The 2019 Subaru Ascent is the ultimate family vehicle from Subaru, with three rows of spacious seating to take even the largest of families on adventures. Depending on your preferences, the Subaru Ascent can seat either seven or eight passengers. This Subaru doesn’t skimp on space either, featuring…

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Outback Reaches Landmark Sales

The Subaru brand has virtually become synonymous with adventure and an active lifestyle. The spacious nature of their vehicles, combined with the sturdy construction and legendary AWD that comes standard, have allowed the Subaru fleet to achieve such recognition. Perhaps no Subaru vehicle embodies this more than the Outback.

The Subaru Outback has long been a staple both on and off the road. The versatile wagon has made its way into the hearts of many customers in the U.S. The Outback recently reached a groundbreaking milestone in sales. In early April, the two millionth Subaru Outback was sold in…

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Subaru Team Returns to ARA

In keeping with its storied history of racing, the Subaru Rally Team USA (SRTUSA) will return to the American Rally Association 2018 series. Subaru and its teams have experienced copious amounts of success in the series. SRTUSA has been able to secure numerous championship titles through its skilled drivers.

These skilled drivers are making their return in 2018. David Higgins and his co-driver Craig Drew, both multi-champions, will lead the team’s charge in 2018. Accompanying them is 2017’s champion Travis Pastrana and his co-driver Robbie Durant. These formidable duos will prove a significant challenge to whoever they face…

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History of Subaru - 50 Year Celebration


With over 500+ employees on-hand, Subaru of America (SOA) recently celebrated it’s 50th anniversary at SOA headquarters in Cherry Hill, NJ.

Along with President and COO, Thomas J. Doll, Subaru employees counted down the anniversary on a digital clock that had been counting down the special day since last year. Wearing matching gold 50th anniversary T-shirts, Doll and the employees celebrated this special event by unveiling a 3-by-4-foot, 300 pound bronze plaque, designed by…
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The Subaru Viziv Debuts in Tokyo

In the beginning of the new year, the 2018 models are out and in full swing. Some of these vehicles are completely new, and making a name for themselves. There’s something about a brand-new vehicle that is very alluring. Whether it’s the fact that it hasn’t been driven before, or the fact that it is the fact that it doesn’t have a previous model, brand-new vehicle models are very intriguing.

It is now, in the beginning of the new year, that some automakers are releasing their plans for future new models or concept vehicles. One such…

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Subaru Finishes 2017 Strong

2017 has been a very good year for Subaru, so it is no surprise that the end of the year has treated the company equally well. Sales have been good for the company, and buyers are realizing just how dependable and worthwhile Subaru vehicles are. To finish out the year, Subaru received some competitive and prestigious rewards.

One award that Subaru gathered at the end of the year was ALG’s “Top Mainstream Brand” for the 2018 Residual Value Award. While this award is highly sought after, Subaru isn’t a stranger to it. In fact, this is the sixth…

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Subaru Celebrates Share the Love Event


To celebrate the 50th anniversary of Subaru of America’s presence in the United States, Subaru has announced the return of its annual Share the Love event for 2017. Along with their charitable partners, Subaru plans to exceed a total of $115 million since the creation of the Share the Love initiative.


“It is part of our culture at Subaru to support causes important to our employees, retailers and owners and we are proud to have continued that tradition for ten consecutive years,” said Alan Bethke, senior vice president of marketing, Subaru of America Inc. “Through the Share the Love…

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Subaru Partners with National Parks for Zero-Landfill Initiative

As a part of Subaru's Zero Landfill Initiative, a partnership with the National Parks Conservation Association and the National Park Service, Wyoming's Grand Teton National Park has kicked off efforts to significantly cut down on landfill waste. With a focus on food, which makes up about 40% of Grand Teton's waste production, the park is making great strides towards reducing their environmental impact through composting and awareness.


Visitors to this beautiful national landmark often bring along food and drinks to enjoy while taking in the scenery - People tend to get hungry hiking over 200 miles of trails…

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