Improving vehicle safety is an ongoing task, one that the Insurance Institute for Highway Safety (IIHS) keeps up with by constantly improving and innovating their tests. A new vehicle-to-vehicle front crash prevention test was recently introduced by the IIHS to address crashes that occur at higher speeds and those in which the struck vehicle is a motorcycle or large truck. 10 small SUVs have undergone this new test, and the 2024 Subaru Forester was the only one tested to earn the highest possible rating of “Good”.
Since 2008, Subaru and its retailers have celebrated the Share the Love Event at the end of the year during the holiday season, taking the opportunity to give back, especially to local charities in the communities that Subaru retailers know and love. This annual event is one of the automaker’s most defining efforts, and it was just recently announced that the 2023 Subaru Share the Love event has surpassed its goal, donating $288 million to various charities and charitable organizations over the past sixteen years.
Every year for the past three years, Newsweek has given out its annual World’s Greatest Auto Disruptor award, presented to a person who has been responsible for fundamental and transformative change in the automotive industry. The Legacy of Disruption award is also presented to someone with a long history of this kind of change, and this year, Subaru’s former president and CEO Thomas J. Doll had the honor to be the recipient!
It’s never been an easy task for a vehicle to earn the title of Top Safety Pick from the Insurance Institute for Highway Safety, let alone the prestigious title of Top Safety Pick+. However, Subaru vehicles have proved time and time again that they’re up to the challenge, and this year they’ve done it once more!
One of Subaru’s most beloved projects is Subaru Loves Pets month, which takes place every year in October. The Subaru Loves Pets initiative is one of many charitable efforts run by the automaker, which holds community service and giving back as one of its main pillars as a company. Subaru has finally been able to announce the overall results of last year’s Subaru Loves Pets month. The initiative features an annual adoption campaign, and in October of 2023, it resulted in over 52,000 shelter pets finding loving homes!
Subaru Motorsports USA is preparing for the beginning of the 2024 American Rally Association (ARA) Championship Season, which kicks off next month. This season is shaping up to be one that’s not to be missed, with two new rally cars, a full eight-round calendar, and extreme sports icon Travis Pastrana returning to drive the 199 car.
The American Association for the Advancement of Science, or AAAS, is the world’s largest general scientific society and publisher of the Science family of journals. Subaru of America works with the organization to award the AAAS/Subaru Prize for Excellence in Science Books each year, and the 2024 winners have just been announced!
In the brutally cold winter months, it’s a time for people to come together to share support and help those in need, and this January, that’s exactly what Subaru is doing by partnering with Operation Warm through its Subaru Loves to Help Initiative.
It’s a special honor for a vehicle to receive recognition from an organization that’s as well-known and well-respected as Car and Driver. It’s an even bigger honor for that vehicle to be recognized multiple times for the same award, and that’s just what the Subaru BRZ is celebrating right now. The editors at Car and Driver have selected the BRZ for their annual 10Best Cars list for the third consecutive year.
Adventure-lovers and Subaru enthusiasts look forward to it every year, and it’s finally almost here again– it’s the Subaru Winterfest! Celebrating music fans, pet parents, and winter athletes of all stripes, it’s a time for snowy-filled fun in the great outdoors. Renewing its partnership with adventure lifestyle company POWDR, Subaru has just announced the resorts that will play host to this year’s Winterfest, and the musicians you can expect to see there.
