Subaru and AdoptAClassroom.org Support High-Needs Schools

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The Subaru Loves Learning initiative is one of several branches of the philanthropic arm of Subaru of America, and the Subaru Loves Learning program has been a partner of AdoptAClassroom.org for over four years now. Subaru is the largest corporate partner of the impactful charity, and this year their collaboration has been able to provide help to a milestone of 750,000 students nationwide!
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Subaru and Hipcamp Launch Classic Road Trip Routes

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Hipcamp is the world’s leading campsite booking company, a service that is familiar to a great many adventurous Subaru drivers. This summer, Subaru of America has partnered up with the company to launch a valuable resource for travelers with electric vehicles– an EV-specific road trip guide! This guide lays out 10 electric-vehicle ready road trips across the United States, allowing drivers to enjoy their travels with specialized advice for their specific needs.
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Forester Earns New Top IIHS Rating

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The Insurance Institute for Highway Safety (IIHS) is constantly developing new tests and evaluations to better assess the safety of the many different vehicles on the market today, and Subaru, a brand that has always prized safety in its vehicles, is always proud to perform well on the latest tests. One of the most recent new assessments resulted in the 2024 Subaru Forester achieving the highest available rating in the IIHS’s most recent rear collision prevention test for small SUVs. The Forester was one of just four vehicles that were rated as "Superior" out of the eight that were…
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Subaru Motorsports Debuts Fastest WRX Ever

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This week, Subaru Motorsports has debuted something groundbreaking– the quickest and fastest Subaru WRX. Enticingly nicknamed “Project Midnight,” this vehicle will be making its debut at the 2024 Goodwood Festival of Speed, taking place from July 11th to 14th.
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Subaru Sells 3 Millionth Outback

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The Subaru Outback SUV is a truly iconic vehicle, renowned for its safety, reliability, capability, and value. It has been one of the automaker’s best-selling models since its debut in 1995, and has become irrevocably associated with outdoor fun and adventure, becoming a cultural icon and a touchpoint for the world of nature and travel enthusiasts. Few things could prove the Outback’s popularity more than its latest milestone! Subaru of America has just sold its 3 millionth Outback vehicle. 
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Subaru Supports Cancer Patients for Ninth Straight Year

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Subaru’s dedication to giving back and supporting communities is one of the company’s most central priorities: a pillar that upholds the entire business. Multiple initiatives have been established to support this goal over the years, and this year the company celebrated the ninth anniversary of one of its longest-running charitable partnerships. Teaming up with The Leukemia & Lymphoma Society (LLS) for Subaru Loves to Care month in June, Subaru reaffirmed its commitment to supporting those in need, especially patients and families affected by cancer.
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SubieEvents Enthusiast Series Returns

 

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The annual SubieEvents enthusiast series is back! This year’s series will kick off with the Wicked Big Meet on June 2nd at the Stafford Motor Speedway in Stafford Springs, Connecticut. Taking place in six cities across the U.S. and gathering thousands of Subaru vehicles together, this Subaru-sponsored event is the perfect time for fans to experience competitions, interactive experiences, giveaways, exclusive vendors, and activities for the whole family.

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Forester is Only Vehicle to Earn Top IIHS Rating in New Test

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Improving vehicle safety is an ongoing task, one that the Insurance Institute for Highway Safety (IIHS) keeps up with by constantly improving and innovating their tests. A new vehicle-to-vehicle front crash prevention test was recently introduced by the IIHS to address crashes that occur at higher speeds and those in which the struck vehicle is a motorcycle or large truck. 10 small SUVs have undergone this new test, and the 2024 Subaru Forester was the only one tested to earn the highest possible rating of “Good”.
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Subaru Share the Love Event Reaches $288 Million of Charitable Donations

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Since 2008, Subaru and its retailers have celebrated the Share the Love Event at the end of the year during the holiday season, taking the opportunity to give back, especially to local charities in the communities that Subaru retailers know and love. This annual event is one of the automaker’s most defining efforts, and it was just recently announced that the 2023 Subaru Share the Love event has surpassed its goal, donating $288 million to various charities and charitable organizations over the past sixteen years.
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Former Subaru President and CEO Wins Newsweek Award

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Every year for the past three years, Newsweek has given out its annual World’s Greatest Auto Disruptor award, presented to a person who has been responsible for fundamental and transformative change in the automotive industry. The Legacy of Disruption award is also presented to someone with a long history of this kind of change, and this year, Subaru’s former president and CEO Thomas J. Doll had the honor to be the recipient!
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