You are viewing all posts for categories: news
The Insurance Institute for Highway Safety (IIHS) is constantly developing new tests and evaluations to better assess the safety of the many different vehicles on the market today, and Subaru, a brand that has always prized safety in its vehicles, is always proud to perform well on the latest tests. One of the most recent new assessments resulted in the 2024 Subaru Forester achieving the highest available rating in the IIHS’s most recent rear collision prevention test for small SUVs. The Forester was one of just four vehicles that were rated as "Superior" out of the eight that were…
This week, Subaru Motorsports has debuted something groundbreaking– the quickest and fastest Subaru WRX. Enticingly nicknamed “Project Midnight,” this vehicle will be making its debut at the 2024 Goodwood Festival of Speed, taking place from July 11th to 14th.
The Subaru Outback SUV is a truly iconic vehicle, renowned for its safety, reliability, capability, and value. It has been one of the automaker’s best-selling models since its debut in 1995, and has become irrevocably associated with outdoor fun and adventure, becoming a cultural icon and a touchpoint for the world of nature and travel enthusiasts. Few things could prove the Outback’s popularity more than its latest milestone! Subaru of America has just sold its 3 millionth Outback vehicle. 
Subaru’s dedication to giving back and supporting communities is one of the company’s most central priorities: a pillar that upholds the entire business. Multiple initiatives have been established to support this goal over the years, and this year the company celebrated the ninth anniversary of one of its longest-running charitable partnerships. Teaming up with The Leukemia & Lymphoma Society (LLS) for Subaru Loves to Care month in June, Subaru reaffirmed its commitment to supporting those in need, especially patients and families affected by cancer.
Improving vehicle safety is an ongoing task, one that the Insurance Institute for Highway Safety (IIHS) keeps up with by constantly improving and innovating their tests. A new vehicle-to-vehicle front crash prevention test was recently introduced by the IIHS to address crashes that occur at higher speeds and those in which the struck vehicle is a motorcycle or large truck. 10 small SUVs have undergone this new test, and the 2024 Subaru Forester was the only one tested to earn the highest possible rating of “Good”.
Since 2008, Subaru and its retailers have celebrated the Share the Love Event at the end of the year during the holiday season, taking the opportunity to give back, especially to local charities in the communities that Subaru retailers know and love. This annual event is one of the automaker’s most defining efforts, and it was just recently announced that the 2023 Subaru Share the Love event has surpassed its goal, donating $288 million to various charities and charitable organizations over the past sixteen years.
Every year for the past three years, Newsweek has given out its annual World’s Greatest Auto Disruptor award, presented to a person who has been responsible for fundamental and transformative change in the automotive industry. The Legacy of Disruption award is also presented to someone with a long history of this kind of change, and this year, Subaru’s former president and CEO Thomas J. Doll had the honor to be the recipient!
It’s never been an easy task for a vehicle to earn the title of Top Safety Pick from the Insurance Institute for Highway Safety, let alone the prestigious title of Top Safety Pick+. However, Subaru vehicles have proved time and time again that they’re up to the challenge, and this year they’ve done it once more!
One of Subaru’s most beloved projects is Subaru Loves Pets month, which takes place every year in October. The Subaru Loves Pets initiative is one of many charitable efforts run by the automaker, which holds community service and giving back as one of its main pillars as a company. Subaru has finally been able to announce the overall results of last year’s Subaru Loves Pets month. The initiative features an annual adoption campaign, and in October of 2023, it resulted in over 52,000 shelter pets finding loving homes!
Subaru Motorsports USA is preparing for the beginning of the 2024 American Rally Association (ARA) Championship Season, which kicks off next month. This season is shaping up to be one that’s not to be missed, with two new rally cars, a full eight-round calendar, and extreme sports icon Travis Pastrana returning to drive the 199 car.
